British Phonographic Industry
Case Study

InCyan delivers a 200% increase in BPI’s content protection effectiveness.

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BPI represents the UK’s recorded music industry, championing the interests of its members that include over 500 record labels and associate members. BPI’s members account for 85% of all music sold in the United Kingdom.

Platforms Used

Digital Asset Protection Platform, Digital Asset Management Platform
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The Problem

The BPI suffered a security breach of its primary website domains, and needed a security overhaul and re-build to ensure that it was fully protected against piracy. In addition, the content protection unit within the BPI was highly restricted in its ability to identify and de-list domains that were breaching the copyright of their members, due to manual processes and limited technology available to them at the time. They were achieving approx. 200 – 1000 delisting's a day.

InCyan has for several years been a trusted technical partner of the BPI, developing bespoke platforms for content protection operations and supporting digital engagement with the BRIT Awards. They have helped the BPI become one of the leading removers of illegal content from search engines globally, with over one billion illegal links removed from Google and Bing search listings. InCyan has been creative and responsive in helping to solve technical problems quickly and effectively.

Geoff Taylor, Chief Executive, BPI

The Solution

InCyan identified all vulnerabilities and provided a secure environment for the online presence of the BPI and its subsidiaries. InCyan also deployed their digital asset protection platform for BPI, which allowed them to automate a lot of their processes, with state-of-the-art technology. The accuracy of the platform created a level of trust between BPI and Google, that allowed for the automated delisting of infringing web domains within the Google search index. This increased BPI’s capability to protect their members, achieving over 200,000 delisting's a day as a result, with over 96% accuracy.
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